A full circle
Buying seafood brings back many childhood memories. I vividly remember holding my mom’s hand as a toddler, going with her to buy fish. Fast forward to today, I had the chance to take my parents seafood shopping in my own car. Time changes and we grow, but the way we grow—whether with wisdom or without—always matters.
Email Marketing Efficacy
I had a conversation with a college friend who now runs a tile manufacturing business. He wanted me to check if his Facebook ads were set up properly. As we talked about different topics, he mentioned that email marketing remains one of the toughest nuts to crack due to low open and response rates.
While experts often say that email marketing is the purest form of marketing and yields the highest ROI, I believe it still depends on the audience. Do your audience members spend time checking emails, or are they more old-school, working offline and getting their entertainment from reels and shorts during their breaks? If it’s the latter, then email marketing might not be the best strategy.
In that case, marketing efforts should go straight into those reels and shorts.
Leadership is a journey
As you grow in a specific field, you might find that you excel more as a leader, guiding and training fresh minds. While I enjoyed the hands-on execution when I was a novice, I now love steering projects toward their goals. It’s not that I dislike execution—there are bright minds, even brighter than mine, who excel at it. I enjoy leading and training them, knowing they could become even better leaders in the future. 🙂