Spending 3652 days in Digital Marketing taught me an important lesson.
Having dedicated a decade to digital marketing, I have realized that comprehending the audience for any digital marketing campaign is challenging.
Everything else pales in comparison.
As a Digital Marketer, my greatest challenge was decoding what the audience truly desires.
Understanding the audience is an art form, while the rest merely constitutes skills that can be acquired through online resources and practice.
During my early days in Digital Marketing, I learned a valuable skill called keyword research. This involved understanding how customers perform searches on search engines.
My mentors played a vital role in teaching me this technique. They encouraged me to take a moment, imagine the keywords potential customers would use, and conduct extensive research based on those keywords.
With time and experience, I learned that the effective way to understand the audience is to step into the customers’ shoes and immerse myself in their mindset.
Much like actors who fully immerse themselves in their characters.
Whenever I face challenges in creating an audience for a campaign, I follow these steps:
- Create a detailed Audience Persona Map.
- Define an ideal persona.
- Request the client to provide a demo version of their product or service.
- Use the product or service myself while fully immersing in the mindset of the audience persona.
- Document all the obstacles or wins that the audience persona would experience.
- Finally, craft funnels, content, and digital marketing strategies based on this understanding.
Digital Marketing combines the power of data, science, and art. By integrating all these elements, I was able to achieve remarkable results for my clients.
The past decade in Digital Marketing brought challenges and opportunities that contributed to my personal and professional growth.
I am excited to see what the next ten years hold, particularly with integrating Artificial Intelligence and Digital Marketing.
Regardless of the advancements that may arise, one thing remains undeniable: The future of digital marketing looks incredibly promising.
