I often get asked this question, particularly by newcomers: What is the best way for me to learn digital marketing?
The easiest way to get good at digital marketing is by actually doing it. While courses and blogs can help, the fastest way to learn is by getting hands-on experience.
There are four main ways to learn and do digital marketing, but there might be others. These are freelancing, working in a company, running your own blog, and working in a digital marketing agency.
- Freelancing:
Starting as a freelancer gives you freedom, but you have to rely on yourself.
It is a learn-as-you-go process, but your income depends on how well you do.
Mistakes can hurt your freelancing business, so it might not be the best choice for beginners.
- In-House Positions in a Company:
Getting a digital marketing job in a company is challenging for beginners because companies often want experienced people.
If a company has a digital marketing team willing to hire and teach beginners, it is a rare but great opportunity.
- Running a Blog:
Making a blog is a slow but low-risk way to learn.
Starting a blog is easy nowadays; you just need a good domain and hosting.
Use your blog to create content on your favorite topic and learn digital marketing along the way.
It might not make much money initially, but a successful blog can be rewarding in the long run.
- Working in a Digital Marketing Agency:
I am a product of Digital Marketing Agency myself.
This is a good choice, especially for beginners.
It is recommended to spend a year or two working in a digital marketing agency, regardless of its size.
Even if the pay isn’t high, the experience is priceless.
Unlike in-house jobs or freelancing, agencies provide support when you need it and continuous learning opportunities.
Working with different clients exposes you to various industries, helping you grow quickly and become an expert.
Starting your digital marketing journey in an agency increases your chances of getting good guidance and mentorship, putting you on the path to success.
Good luck on your journey!