No specific number of questions is right for a lead form.
What matters more is asking the right kind of questions.
Clients often complain about getting a lot of leads but lacking quality ones.
This happens when the lead form only asks for basics like name, email, phone, and an open-ended message.
A good lead form should focus on the user’s problem.
It’s like a doctor asking a patient about their issues before making a diagnosis.
Ask about the problems your prospects are facing and that your business can solve. Inquire about when the problem started, how they prefer to communicate, and more.
Encourage prospects to think while filling out the form. This may reduce the quantity of leads, but the goal is to have fewer, higher-quality leads.
Web browsers auto-fill details like name and email these days, but the key is to go beyond these basics to understand the prospect.