During my recent visit to a doctor’s clinic, I noticed something interesting.
While waiting for the doctor to arrive, I saw a group of medical representatives gathered at the clinic entrance.
Upon the doctor’s arrival, the representatives began distributing pamphlets and endorsed for the medicine brand they represent.
With a gracious smile, the doctor accepted the pamphlets, listened to their brief pitches, and then proceeded into the clinic, placing the pamphlets on a stack of numerous old pamphlets.
As a digital marketer, I couldn’t help but wonder:
- Is this potentially a wasted impression share?
- How can they effectively engage with the doctor via remarketing?
- What methods can they deploy to monitor whether doctors recommend their medicines to patients?
- How will they track its impact and determine the ideal Return on Investment (ROI)?
While traditional marketing strategies persist, I am intrigued by the possibilities for scaling certain businesses by combining traditional marketing approaches with digital marketing.