I recently had a conversation with a solopreneur who has nearly two decades of experience in the Digital Marketing industry. He’s highly selective about the clients he takes on board.
However, even as a solopreneur he has been working with some of his clients for almost ten years.
Despite his extensive experience, he does not consider himself as an industry expert.
Also, he acknowledged the fact that, as a solo entrepreneur, he finds it challenging to keep pace with the constantly evolving digital marketing industry.
He shared valuable insight on how he manages to retain clients for so long, and that is giving a good quality of service.
Exceed expectations. Surpass standards. Give 110%. Leave no stone unturned. Go beyond expectations.
He believes that maintaining the highest quality of service should be constant, even if one attains expert status in the field.