LinkedIn has been achieving positive outcomes for me at the bottom of the funnel.
Breaking it down into 3 simple steps.
Step 1: Get Noticed for Less Money
Start by making people aware of your product or service on different platforms, but spend less money doing it.
Push ads at the lowest CPCs/CPMs
This gets more eyes on your stuff without breaking the bank.
Step 2: Keep People Interested
Once you have their attention, focus on keeping them interested.
Nurture the leads with personalized and educational content about your product or service.
In certain instances, assign lead scores to prioritize them.
Step 3: Bring Them to LinkedIn
Lastly, use LinkedIn Ads to remind the leads about what you are offering.
Since these leads are already nurtured and know about your product or service, using the highest CPC rates is okay.
Tried & Tested!
It Works in most of the cases.
3894th Day of Digital Marketing!