When I started my journey in Digital Marketing, I was assigned a client in the SaaS business sector.
Upon initial discussions, the client expressed a requirement: they demanded a minimum of 5 leads per day, or they would consider parting ways.
Despite their efforts and investment in paid search advertising, the client was seeing negligible returns in terms of leads from their website.
Feeling somewhat lost, I thought to get some guidance from my mentor, who suggested creating a dedicated landing page.
“Create a landing, what?” I was puzzled.
He then taught me the aesthetics of an effective landing page. I was given the task of researching and generating copy for the landing page. I started working on that till late in the evening.
When I presented my initial draft to him, I received feedback for refinement. And after several iterations, the landing page was finalized and sent for design and development.
The following afternoon, the landing page was ready. Filled with anticipation, I updated it on Google Ads before stepping out for a break.
Returning from the break, I eagerly refreshed Google Ads.
In between a sea of zeroes in the conversion column, there it was: a solitary ‘1’.
First landing page. First lead. First Day of the launch.
My eyes were constant on that digit. The feeling was surreal.
Even today, after working on thousands of landing pages, that feeling persists. Seeing a well-crafted landing page getting its first lead remains a source of happiness for me.
It serves as a reminder: a little self-motivation and perseverance can get us the right start.