I have always been a fan of digital sales funnels. Creating them gives me a dopamine rush every time.
What’s even more fulfilling is witnessing brands that you are a fan of prioritize post-sales funnels.
Recently, I experienced one such instance that used an effective post-sales strategy:
After ordering groceries (ordered a couple of items from the organic section), I received a personalized email from the CEO expressing gratitude for choosing organic products, and how they are better for me, for farmers, and for the planet.
The email also recommended some more organic items, which I happily added to my cart.
Learning here is to stay connected with a customer even after a sale. More than just cross-selling or up-selling, this approach is about nurturing customer relationships and building trust by helping them make the right decisions.
Does this contribute to building a strong brand? Absolutely.
Sales funnel is just a small part of it.