As a customer receiving personalized messages and emails on birthdays is always exciting.
While some brands simply offer wishes, others sweeten the deal with exclusive discounts and offers.
Then there are those that take it a step further, celebrating the entire birthday month by sending offers like “Happy Birthday Month! Enjoy X% off when you shop this month.”
But where does personalization in digital marketing go further from here? Perhaps it’s through a well-crafted funnel:
1. Starting on the 1st of the birthday month with a discount coupon.
2. If the coupon remains unused, a gentle reminder two days before the birthday: “Your birthday treat awaits at a store nearby. Redeem your coupon now.”
3. Still no action? A message on the actual birthday containing website links or directions to the nearest store for offline shopping.
4. If there’s no response on the big day, a follow-up two days later: “We understand birthdays can be busy. Don’t worry, the offer still stands.”
And the cycle continues till the birthday month ends.
Birthday message/email to customers isn’t just a gimmick. Experts claim it gets a solid return on investment.
The true skill of a digital marketer lies in creating and optimizing such funnels.
Funnels not to set and forget, but to set and optimize.
Completed 12,784th day on this planet, and another trip around the sun.