Data-Driven Budgeting in Paid Advertising
When meeting potential clients interested in starting paid advertising, I often ask about their budget. Usually, they...
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The Distinction is in the Details
Recently, I was sipping tea at a restaurant on a highway. As I sat down and ordered...
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Should brands advertise on their own keywords?
The debate always heats up within the paid search industry: should brands advertise on their own search...
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Everybody is a Copywriter
That is the theory I believe in. Courses worth thousands of dollars, check boxes, and readymade templates...
Read More Bosses and Leaders
Bosses and leaders play different but equally important roles at work. Good bosses aren’t just about telling...
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Beyond Hi and Hello in Professional Outreach
Sending generic and vague greetings like “Hi” when sliding into DMs can come across as unwelcoming, particularly...
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