Back in 2015, while freelancing for a media agency, a team member asked this question: “We want to go viral. How do we create viral content on YouTube?” At that time, I found myself without a clear answer.
Jumping ahead to 2024, I still don’t have a magic formula, nor do I anticipate discovering one.
However, one principle stands out: consistency in putting out content that aligns with your brand.
It is interesting to note that well-planned content might not always gain virality, whereas a random thought, perhaps occurring during a shower, could become a viral content piece.
So, what’s the key? It boils down to consistency.
Maintaining a steady stream of content will gradually attract an audience in the chaotic world of content creation.
And this audience has the power to make your content go viral.