Most of the Google Ads campaigns that I ran did well mainly because of having a good quality score.
Some advertisers are saying that quality scores do not matter anymore, however, I disagree.
I think Quality Score will always be important for search ads.
Why?
Simple.
Quality > Quantity
With current advertisers scaling and new advertisers penetrating the ecosystem, it will always be about quality.
Imagine the level of chaos in the search ads ecosystem if money is the only medium to get auctioned for that first position.
Getting a high Quality Score might be tough, but I am okay with that.
It helps keep things fair by filtering out the bad competition.
In this game, it’s just you and other sensible advertisers trying to get to the top of the search ads results by giving the best user experience.